1(publicity)despite all the (media) hype, the film was not a success — a pesar de todo el despliegue / bombo publicitario, la película no tuvo éxito
- there's been a lot of hype over / about vitamin pills — se han exagerado mucho las virtudes de las vitaminas
- In the 21st century, hype functions as the storm before the calm, the entire experience in a sound bite or clever ad.
- Yes, there was a whole lot of cross promotion and hype.
- From a marketing perspective fan sites and public discussion are a great source of free promotion and hype.
- They and their patrons reinvented the art of promotion and hype in part by attacking good taste and the stuffy elitism of the art world.
- The Greens specialise in hype hyperbole, to give it its full name, extravagant and exaggerated comments.
- When it comes to building hype, advertising also works wonders.
- In an age where publicists' hype tells us more than we want to know about mediocre writers, Coetzee rarely gives interviews.
- The Super Bowl, too, is about ten minutes of significant action spread out over four hours of hype, puff, pose, and advertising.
- The films get shown right round the year in early morning shows at inexpensive auditoriums with no publicity or media hype attached.
- He asks and answers appropriately in relation to market hype.
- Of course, as with most advance marketing hype, he, or his contact more likely, neglected to mention an important fact.
- Thanks to Caleb for contacting Wrappamania and getting them a promotion with hype.
- At least the ad campaign-generated hype is valid with Shuggie!
- It's regrettable that we've gotten into this market hype about institutions.
- What is this media hype and publicity stunt for?
- We especially like to promote the small Indie developers who can't afford big hype publicity.
- Can it be distinguished from hype and special effects?
- Is this just typical overheated advance hype giving way to inevitably unmet expectations?
- There was great hype and great public interest in the games.
- In fact it seems that most of the visible promotional work and match day hype is left up to these passionate few.
2(thing promoted)this play/exhibition is hype of the month in New York — este mes en Nueva York no se habla más que de esta obra/exposición
1promocionar con bombos y platillospromocionar a bombo y platillo Spainthe film was much hyped in advance — la película estuvo precedida de una gran campaña publicitaria
- Press releases and media stories hyping up viruses which are not in the wild should be ignored.
- Kweli kept going for almost an hour after he'd finished his last song, dancing and hyping up the crowd while Chaps played on.
- Willes had his supporters, even in the newsroom, and his ideas were hyped as a way to save a dying industry.
- If Seven are wise, they'll cut back on hyping up the series too much, because nothing will turn people off like over-promotion.
- Some aren't convinced, seeing the media as hyping up the album because of her exotic past.
- You have broadcasters hyping up untested prospects with padded records or falling over themselves just to show the latest fad.
- You are hyping up the recent militant strike which was carried out by the militants.
- However Ensor warns against hyping up the level of activity at this end of the market.
- Maybe I can use all the extra photos in a future article hyping up the release of the Enjoi video.
- But I don't think that we are hyping up expectations at the moment, and I don't think we should start doing it.
- On the contrary, it accepts every claim made by the government as fact, while working to hype the warnings and promote popular panic and anxiety.
- So, it decided to use innovation to hype its product as well.
- Co-op ad programs with retailers will hype the hose-less product.
- They're really hyping up the whole free bit, but I'm quite sure the music industry is still getting paid from someone - and that someone is Penn State.
- Nagel told us there was no point hyping a product that consumers can't yet buy.
- What matters more is real marketing, marketing that involves making the right product, not hyping it.
- You were not startled to see a gigantic piece of toast used as a billboard hyping up a new show on The Discovery Channel.
- Swansea isn't an immediate candidate for a city break - not even among the British cities hyping up their cultural attractions.
- Really this is a highly complex matter, but hyping up this year's results as an indication of some worrying trend is really no more than a media construct.
- In fact, some people in the publishing industry think it's a great idea, sponsors buying authors to hype their products, but why stop there?