Translation of hype in Spanish:

hype

Pronunciation /hʌɪp//haɪp/

noun

informal

  • 1

    (publicity)
    despite all the (media) hype, the film was not a success a pesar de todo el despliegue / bombo publicitario, la película no tuvo éxito
    • there's been a lot of hype over / about vitamin pills se han exagerado mucho las virtudes de las vitaminas
    • In the 21st century, hype functions as the storm before the calm, the entire experience in a sound bite or clever ad.
    • Yes, there was a whole lot of cross promotion and hype.
    • From a marketing perspective fan sites and public discussion are a great source of free promotion and hype.
    • They and their patrons reinvented the art of promotion and hype in part by attacking good taste and the stuffy elitism of the art world.
    • The Greens specialise in hype hyperbole, to give it its full name, extravagant and exaggerated comments.
    • When it comes to building hype, advertising also works wonders.
    • In an age where publicists' hype tells us more than we want to know about mediocre writers, Coetzee rarely gives interviews.
    • The Super Bowl, too, is about ten minutes of significant action spread out over four hours of hype, puff, pose, and advertising.
    • The films get shown right round the year in early morning shows at inexpensive auditoriums with no publicity or media hype attached.
    • He asks and answers appropriately in relation to market hype.
    • Of course, as with most advance marketing hype, he, or his contact more likely, neglected to mention an important fact.
    • Thanks to Caleb for contacting Wrappamania and getting them a promotion with hype.
    • At least the ad campaign-generated hype is valid with Shuggie!
    • It's regrettable that we've gotten into this market hype about institutions.
    • What is this media hype and publicity stunt for?
    • We especially like to promote the small Indie developers who can't afford big hype publicity.
    • Can it be distinguished from hype and special effects?
    • Is this just typical overheated advance hype giving way to inevitably unmet expectations?
    • There was great hype and great public interest in the games.
    • In fact it seems that most of the visible promotional work and match day hype is left up to these passionate few.
  • 2

    (thing promoted)
    this play/exhibition is hype of the month in New York este mes en Nueva York no se habla más que de esta obra/exposición

transitive verb

informal

  • 1

    promocionar con bombos y platillos
    promocionar a bombo y platillo Spain
    the film was much hyped in advance la película estuvo precedida de una gran campaña publicitaria
    • Press releases and media stories hyping up viruses which are not in the wild should be ignored.
    • Kweli kept going for almost an hour after he'd finished his last song, dancing and hyping up the crowd while Chaps played on.
    • Willes had his supporters, even in the newsroom, and his ideas were hyped as a way to save a dying industry.
    • If Seven are wise, they'll cut back on hyping up the series too much, because nothing will turn people off like over-promotion.
    • Some aren't convinced, seeing the media as hyping up the album because of her exotic past.
    • You have broadcasters hyping up untested prospects with padded records or falling over themselves just to show the latest fad.
    • You are hyping up the recent militant strike which was carried out by the militants.
    • However Ensor warns against hyping up the level of activity at this end of the market.
    • Maybe I can use all the extra photos in a future article hyping up the release of the Enjoi video.
    • But I don't think that we are hyping up expectations at the moment, and I don't think we should start doing it.
    • On the contrary, it accepts every claim made by the government as fact, while working to hype the warnings and promote popular panic and anxiety.
    • So, it decided to use innovation to hype its product as well.
    • Co-op ad programs with retailers will hype the hose-less product.
    • They're really hyping up the whole free bit, but I'm quite sure the music industry is still getting paid from someone - and that someone is Penn State.
    • Nagel told us there was no point hyping a product that consumers can't yet buy.
    • What matters more is real marketing, marketing that involves making the right product, not hyping it.
    • You were not startled to see a gigantic piece of toast used as a billboard hyping up a new show on The Discovery Channel.
    • Swansea isn't an immediate candidate for a city break - not even among the British cities hyping up their cultural attractions.
    • Really this is a highly complex matter, but hyping up this year's results as an indication of some worrying trend is really no more than a media construct.
    • In fact, some people in the publishing industry think it's a great idea, sponsors buying authors to hype their products, but why stop there?